Part of Cancer Council Australia’s Biggest Morning Tea initiative, the event more than doubled the company’s original $3,000 target.
The final amount of $6,500 includes OneTomorrow’s, the Group’s Foundation, dollar-for-dollar matching commitment, with APT Travel Group’s not-for-profit charitable fund amplifying the impact of every staff donation for life-saving cancer research across Australia.
The company’s revival of its Biggest Morning Tea tradition saw 20 APT Travel Group staff volunteers showcase their culinary talents in a friendly internal competition, complete with prizes for the top three bakers and a complimentary coffee cart to fuel the festivities.
“We’re absolutely thrilled with the incredible generosity shown by our team,” said Lorna Heyward, COO of APT Travel Group.
“What started as a fun way to bring back a beloved tradition has resulted in a significant contribution to cancer research that affects so many Australian families.”
The Biggest Morning Tea is Cancer Council’s signature fundraising event, held annually across Australia to support cancer research, prevention programs and support services for those affected by cancer.
“This success story shows what’s possible when businesses engage their teams in charitable giving and have the infrastructure to amplify that impact,” added Lorna.
“OneTomorrow’s dollar-for-dollar matching ensures every donation from our team goes twice as far in supporting vital causes like cancer research.”
https://www.aptouring.com/en-au
