Canada’s premier international tourism trade event has kicked off, connecting global travel buyers with tourism business from every sector across the country.
Rendez-vous Canada (RVC) is set to welcome a record number of attendees in Toronto, signalling unprecedented global interest in Canada’s tourism experiences.
More than 500 buyers from 24 international markets are expected to attend over the three days of RVC, generating more than $100m in sales.
“Australia remains a key growth market for Canada driven by strong demand for immersive, high-yield travel experiences,” said Julie King, Destination Canada Australia’s Managing Director.
“Rendez-vous Canada (RVC) plays an important role in connecting Australian buyers with tourism experiences that reflect Canada’s focus on a regenerative approach to tourism, in addition to an opportunity to connect Australian buyers with tourism partners from across the country.”
The tradeshow is a major driver of tourism revenue and international trade. Travel and tourism revenue is projected to increase by six per cent and reach $140.9 billion this year according to the Canadian Tourism Outlook Report, produced by Destination Canada and Tourism Economics.
As one of Canada’s top service exports, tourism is projected to contribute nine to 10 per cent (up to $30 billion) toward Canada’s goal of securing an additional $300 billion in non-US exports by 2035.
Tourism’s opportunity to contribute to Canada’s trade diversification efforts starts on the tradeshow floor, where Canadian sellers (attractions, hotels, and Destination Marketing Organisations) will connect with international buyers (travel agents and tour operators).
More than 60,000 of these business to business appointments will connect Canadian tourism experiences to global markets.
“This year, 12 Australian travel buyers are participating in RVC to explore new product and itinerary opportunities – the business generated through RVC supports our seasonal focus, dispersal into local communities and long-term economic benefit for destinations across Canada,” added Ms King.
Rendez-vous Canada 2026 by the numbers:
- Over 1,400 attendees registered
- 500+ buyers from 24 international markets (100+ more buyers than 2025)
- 900+ sellers representing more than 500 Canadian tourism organizations, including Indigenous entrepreneurs
- 60,000+ pre-scheduled business-to-business appointments
In addition to attending RVC, approximately 215 buyers and travel trade media will take part in 17 pre- and post-familiarisation tours throughout Ontario.
These immersive journeys will introduce participants to destinations and experiences across the province, offering first-hand opportunities to experience Ontario’s vibrant communities, iconic attractions and diverse tourism offerings.
