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These reports give ATIA members immediate access to powerful, tailored insights to understand their business performance and plan for the year ahead.

Available through the ATIA Membership Portal, they provide a clear picture of each business’s position at the end of the 2024 financial year, built from members’ FY24 financial statements.

Importantly, they allow every member to see how their results compare with other ATIA Accredited businesses in their cohort and industry segment, offering simple, meaningful insights into strengths, opportunities and overall performance trends.

“We remain committed to giving every ATIA Accredited business access to meaningful tools that support growth, strategy and long-term success,” said Dean Long, ATIA CEO.

“These reports are another way of ATIA delivering real value for our members.”

This year’s reports build on the inaugural report, offering even deeper analysis and clearer comparisons to help members shape strategy, support growth and plan for a strong 2026.

The reports are practical and easy to interpret, giving all members from small agencies to large operators direct visibility into how they’re tracking in the current travel landscape.

The benchmarking program also reinforces ATIA’s commitment to delivering real value for members and recognising their contribution to the strength of the industry’s peak body.

Members’ feedback from the first release has informed this new edition, ensuring the insights are both informative and instrumental to ongoing success.

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