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The new rewards initiative invites agents to become experts in South Australian tourism.

The top performer will win the experience of a lifetime for themselves and a guest on one of the travel company’s signature tours of the state.

Running until March 31, 2026, the incentive is open to all AAT Kings ALister travel agents who complete SATC’s SOUTH AUSTRALIA EXPERTS online training program and promote AAT Kings’ South Australia Guided Holidays to their clients.

The winning agent will successfully complete the program and secure the highest sales during the incentive period on qualifying products, for tours departing between January 1, 2026, and March 31, 2027.

The prize will be an eight-day/seven-night AAT Kings South Australian Outback Adventure tour for the winner and a guest.

“The state of South Australia has so much to offer travellers, so this program is designed to inspire our agents to build upon their knowledge, engage with the destination and bring that energy to their clients,” said Ben Hall, CEO of AAT Kings.

“The more they learn and promote, the more opportunities they will have to win and help their customers discover the very best of South Australia.”

SOUTH AUSTRALIA EXPERTS