Based in Melbourne, Mr Ashcroft will report directly to Head of Sales, Elsa McLean, overseeing the brand’s growth and agency partnerships across Victoria, South Australia and Tasmania.
He joins Adventure World with an extensive pedigree in the global travel industry and a career defined by values-led leadership.
His appointment reinforces Adventure World’s commitment to its purpose-driven approach, bridging the gap between high-end exploration and sustainable impact.
Mr Ashcroft’s career spans several continents and prestigious roles. He began as a Tour Leader for Topdeck Travel in Europe before moving to London-based African specialist Acacia Africa, where he eventually rose to the rank of Sales and Marketing Director.
Most recently, he served as Director of Sales for G Adventures in Asia, where he secured major contracts across Japan, South Korea, China and India.
Following a tenure in the philanthropic sector with the Leukaemia Foundation, he returns to travel to align his expertise with Adventure World’s conservation and community goals.
“Having worked with Adventure World as a partner early in my career, I feel I have come full circle,” said Mr Ashcroft.
“I am proud to join a brand that is both a household name and a dynamic innovator. Adventure World’s dedication to stewarding the environment and supporting local communities through travel aligns perfectly with my personal values.”
Elsa McLean, Head of Sales at Adventure World, said they were thrilled to welcome Heath to the team.
“His deep industry knowledge, proven sales leadership and genuine passion for purposeful travel make him the perfect fit,” she added.
“His unique blend of commercial travel experience and philanthropic work will be an invaluable asset to both Adventure World and to our partners in the Australian market.”
