Australia has the ninth largest wellness market in the world, with growth of more than seven per cent in the last five years.
These impressive figures were released by the Global Wellness Institute (GWI) in its annual Country Rankings report, featuring data on the wellness markets of 145 countries.
The new research identifies the countries and regions with the fastest growth rates and reveals the amount of money spent annually on wellness in each nation.
The report is a companion to GWI’s 2025 Global Wellness Economy Monitor, which finds that the world wellness economy is worth $6.8 trillion and forecast to reach $9.8 trillion by 2029.
The five largest wellness markets are the U.S. ($2.1 trillion), China ($950 billion), Germany ($281 billion), Japan ($262 billion) and the UK ($261 billion). Together these five nations represent 58% of the total wellness economy.
Among the largest wellness markets, the standout five-year growth leaders are the UAE, Saudi Arabia, India, Mexico, Poland, the UK, the Netherlands, Canada, the U.S. and Australia.
For smaller markets, the growth stars include Croatia, Cuba, Romania, Costa Rica and Kazakhstan.
“One striking finding this year is the remarkable growth of the Middle East wellness economy over the last five years,” said Katherine Johnston, GWI senior research fellow.
“Rapid growth in wellness tourism is bringing new wellness spending into the region by visitors, while consumers, businesses and governments are all spending more on everything from wellness real estate to public health to healthy eating.”
Top 10 Wellness Markets
|
|
Market size 2024 |
Annual growth rate 2019-2024 |
| 1) United States | $2.1T | 7.9% |
| 2) China | $950B | 5.7% |
| 3) Germany | $281B | 5.3% |
| 4) Japan | $262B | -2.0% |
| 5) UK | $261B | 8.4% |
| 6) France | $211B | 5.9% |
| 7) India | $180B | 11.3% |
| 8) Canada | $159B | 8.0% |
| 9) Australia | $141B | 7.6% |
| 10) Italy | $141B | 4.9% |
Download the new report here
