Accor is inviting luxury travel professionals to join the HERA Challenge, recognising the performance and expertise of the world’s top travel advisors.
Open to HERA members – Accor’s global loyalty and rewards program for travel advisors – the challenge will invite 33 top advisors on the HERA Voyage, an exclusive reward trip to one of Accor’s most luxurious destinations.
The surprise location of the HERA Voyage will be announced later this summer.
The trip itinerary for winning agents will feature meaningful local encounters and community integration, aligning with Accor’s long-standing commitment to sustainable and culturally-sensitive travel.
Last year’s challenge winners visited the renowned Sofitel Legend Santa Clara Cartagena, a 17th century convent transformed into one of Cartagena’s most popular addresses, as well as Sofitel Baru Cartagena Beach Resort.
The four-day HERA Voyage itinerary included exclusive local workshops and immersive excursions, onsite wellness experiences, luxury accommodation and five-star dining as well as a special awards ceremony, recognising the hard work and dedication of the agents over the past year.
For the second edition of the HERA Challenge, bookings made with the travel advisor’s HERA number between December 1st, 2025, and December 1st, 2026, will count towards the challenge which includes the following categories:
# Performance Champions: Top 3 HERA members by total revenue on HERA.Accor.com, and Top 3 by revenue on one booking.
# Regional Stars: Top 3 HERA bookers in revenue respectively in:
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- The Americas
- Europe, Africa & Turkey
- The Middle East, Asia & the Pacific
# Brand Experts: Top 3 HERA advisors in revenue respectively for:
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- Orient Express
- Fairmont
- Raffles
- Sofitel, Emblems, Sofitel Legend & MGallery
- Ennismore lifestyle brands
# Destination Diversifiers: Top 3 HERA bookers with the most diverse range of destination countries booked.
“The HERA Voyage gave us the opportunity to personally recognise and celebrate the exceptional HERA members who won last year’s HERA Challenge and play such an important role in representing our brands around the world,” said Pascal Visintainer, Global Chief Sales Officer, Accor Luxury & Lifestyle.
“By bringing together our top advisors and Accor Luxury & Lifestyle hoteliers, we continue to build a global community defined by passion, expertise, and a shared commitment to exceptional travel.”
