Port Douglas and the Daintree are being showcased to 16 leading Australian travel agents this week.
The famil is being led by Tourism Port Douglas Daintree in partnership with Tourism Tropical North Queensland and Cairns Airport to give a first-hand experience of the area’s key products.
It comes hot on the heels of the destination being named one of Australia’s top tourism towns.
Agents and product managers from Helloworld, Flight Centre, Ignite – My Queensland and Luxury Escapes will undertake one of three bespoke travel itineraries and meet 15 of the region’s operators at a workshop to understand their many products.
“There is increased domestic interest in Port Douglas and the Daintree as an alternative to international travel,” said Emma Tunnock, Tourism Port Douglas Daintree Executive Officer.
“Now is the perfect time to engage with key Australian travel agencies wanting to meet the demand for domestic holidays while there is uncertainty around the global geopolitical situation.
“The three famil itineraries feature Great Barrier Reef, rainforest, Indigenous and wildlife experiences with agents staying in and inspecting key accommodation while dining at a variety of restaurants to understand the Tropical North Queensland food story.”
Mark Olsen, Tourism Tropical North Queensland (TTNQ) Chief Executive Officer, said bringing travel agents into the region was the most effective way to sell the destination.
“This strategic famil attracts funding from TTNQ and Cairns Airport as it gives the key sellers of domestic travel a compelling sales pitch to take to the travelling public,” he said.
“It also gives us an opportunity to give the agents a taste of Cairns and Palm Cove and remind them that winter in the tropics is just what their customers want.
“Importantly, our operators can speak directly to leading holiday package experts about what is different with their products and how they might fit into exciting new itineraries.”
The participating operators are: Back Country Bliss Adventures, Cairns Adventure Group, Daintree Discovery Tours, Down Under Tours, Kuranda & Outback Tours, Ocean Safari, Quicksilver Group, Reef Unlimited, Sailaway, Sheraton Grand Mirage Resort Port Douglas, Silkari Hotels, Skyrail Rainforest Cableway, Thala Beach Nature Reserve, The CaPTA Group and Walkabout Cultural Adventures.
Main picture Black Country Bliss Adventures, courtesy TTNQ
