Australia has been included as a key source market for the first time as the Singapore Tourism Board (STB) and Traveloka signed a new Memorandum of Understanding.
The renewed partnership – the fourth since 2019 – covers five markets: Australia, Indonesia, Malaysia, Thailand and Vietnam.
The agreement spans four areas: co-branded campaigns on Traveloka’s platform, destination storytelling, travel tied to Singapore’s events calendar and the exchange of aggregated, privacy-safe travel insights to help STB sharpen how Singapore is marketed in each market.
Traveloka’s role is to put its regional reach and consumer insight to work behind Singapore’s destination ambitions.
Aligned with STB’s broader ‘We Don’t Wait For Fun’ campaign, the co-branded campaigns will target two priority traveller segments – visitors in the early stages of their careers and families with kids – encouraging them to seize the moment for a Singapore getaway.
“This renewal reflects the importance of Southeast Asia and Australia, as well as the strength of our longstanding partnership with Traveloka,” said Ms Melissa Ow, Chief Executive, Singapore Tourism Board.
“Traveloka’s reach, combined with its deep understanding of how travellers in this region discover and book, makes it a strategic partner in our efforts to grow high-yield visitation and ensure Singapore remains a destination worth returning to, time and again.”
The collaboration also looks ahead to newer ways of working.
Both parties will develop seasonal promotions aligned to Singapore’s events calendar and explore how data-driven insight and emerging AI tools can support destination storytelling and content discovery, within agreed data-governance and privacy safeguards.
As a data-driven platform, Traveloka sees this as part of how modern destination marketing will be done across the region.
“Singapore is one of the most-loved destinations among our travellers and demand across our markets continues to grow,” said Mr Ferry Unardi, Co-founder and Chief Executive Officer, Traveloka.
“Our role is to be a trusted enabler, bringing the audience, the insight and the all-in-one booking experience that help STB tell Singapore’s story to the right travellers. After more than half a decade working together, this renewal is a sign of the trust we’ve built.”
