As the World Cup finishes, Brand USA has launched a new social media series thanking international visitors and inviting them to return and discover more of the country beyond the host cities.
The ‘More to Love’ social series features three videos and a static post rolling out across Brand USA’s consumer channels, with paid amplification across Facebook, Instagram and TikTok in Australia, Argentina, Brazil, India, Japan, South Korea and the UK and Ireland.
Fred Dixon, Brand USA President and CEO, said the tournament had showcased the energy, authenticity and welcoming hospitality of the United States.
“Insights from our AI-enabled trip planning hub showed that fans wanted to experience much more than the matches, planning road trips between host cities and visits to national parks as part of their journeys. More to Love builds on that interest by thanking travellers for coming and inviting them back to explore even more,” Mr Dixon said.
Leah Chandler, Brand USA Chief Marketing Officer, said some of the most memorable moments of the tournament came directly from fans.
“This social series is our way of thanking our visitors for sharing those moments and reminding them that while the tournament may be ending, their journey through the USA is just beginning,” Ms Chandler said.
Ahead of the tournament, Brand USA launched ‘America the Beautiful Game’, an AI-powered trip planning hub helping fans create personalised U.S. itineraries around matches, including road trips and national park visits.
