Princess Cruises has wrapped up its national Alaska trade roadshow, welcoming 289 travel advisors across five events in Brisbane, Adelaide, Sydney, Perth and Melbourne.

Held in partnership with Visit Seattle and State of Washington Tourism, the Alaska-inspired events combined destination training, networking and axe throwing, giving advisors a taste of The Great Land.

“We were pleased to partner with Princess Cruises on these exciting and engaging training events; educating advisors is an important part of marketing Seattle as the gateway to Alaska cruising,” said Millie Browne, ANZ Account Director for Visit Seattle and State of Washington Tourism.

The events supported Princess Cruises’ current Alaska booking incentive, which will see 10 travel advisors join a co-hosted Alaska famil in May 2027, including Seattle accommodation and a seven-night cruise aboard Star Princess.

https://www.princess.com/