Intrepid Travel has officially launched in France, marking an important milestone in the company’s ambition to bring its style of responsible small group travel to more travellers across Europe.
The move gives Intrepid a significant foothold in one of Europe’s largest outbound travel markets and a major opportunity for future growth.
Following Intrepid’s acquisition of French adventure travel company Altai Group in April, the brands Altai Travel and Atalante have transitioned to Intrepid Travel, creating a unified brand designed specifically for French-speaking travellers.
“We’re thrilled to welcome our new French colleagues to our global team and to see the Intrepid brand proudly operating in France,” said James Thornton, Intrepid CEO.
“We started as a small adventure travel company with a big idea about changing the way people see the world.
“Expanding into France, one of the most important travel markets in the world, is another step in that journey, allowing us to inspire more travellers while creating lasting benefits for local communities around the world.”
As part of the launch, Intrepid is introducing Essentiel, a new collection of group trips, led by local tour leaders, created for the French market.
Designed around simplicity, authenticity and value, Essentiel offers carefully curated experiences that focus on meaningful connections, local insight and immersive travel experiences.
The range forms part of Intrepid’s broader product portfolio in France, alongside Walking & Trekking, Family and Expedition-style adventures.
“This is an exciting moment for us. France is a natural home for Intrepid – French travellers are curious, adventurous and love food, people and culture, which aligns perfectly with our style of travel,” said Zina Bencheikh, Managing Director EMEA at Intrepid Travel.
“By combining decades of French expertise with Intrepid’s global reach, we’re creating something very special for French travellers with more destinations, more choice and opportunities to explore the world in a meaningful way.”
https://www.intrepidtravel.com/au
