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The Italian National Tourist Board has unveiled an innovative online training course designed to equip travel professionals with the knowledge and confidence to sell and upsell unforgettable trips to Italy.

Whether exploring ancient ruins, indulging in world-class gastronomy, or immersing oneself in vibrant local traditions, travellers to Italy are spoiled for choice. The country’s cities and towns each boast a unique charm, with locals passionately preserving their history, art, commerce, and culinary traditions. This dedication to culture and hospitality makes Italy one of the most sought-after travel destinations in the world.

Every Italian city holds significant historical and artistic importance, showcasing renowned monuments, museums, and natural beauty. From the grandeur of Rome to the romantic allure of Venice, the fashion-forward streets of Milan to the sun-soaked shores of the Amalfi Coast, Italy presents an endless array of travel opportunities.

The newly launched online training course allows travel professionals to deepen their expertise in Italy’s diverse offerings. Upon successful completion, participants will receive an official “Italy Specialist” certificate, further enhancing their credentials and ability to craft exceptional travel experiences for their clients.

This initiative underscores the Italian National Tourist Board’s commitment to supporting the travel industry by providing accessible, high-quality education about one of the world’s most beloved destinations.

Travel professionals are encouraged to take advantage of this opportunity to broaden their knowledge and enhance their ability to offer clients the best of Italy.

For more information and to enrol in the course, visit the official website of the Italian National Tourist Board.