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The company’s Japan cultural adventure specialist brand, InsideJapan, has announced that the first quarter of 2025 saw sales up 54 per cent compared to the same 2024 period.

The specialist tour operator is now in its 25th year of business and has been offering tour leader–led small group tours since day one.

The tour operator offers both tailormade self-guided cultural adventures and small group tours to Japan with the latter seeing a resurgence and considerable growth over the last few years, as the demand for Japan increases.

“The popularity of Japan has been incredible over the last three years alone and everyone wants to go,” said Richard Farmer, Inside Travel Group Small Group Tours Manager.

“Group tours have a certain image – big groups of people; flag waving tour guides; tourist bubble coach trips; inflexibility and no free time etc – but this is very much not the case with InsideJapan’s tours.”

The demand for small group tours also saw fellow Inside Travel brand, InsideAsia launch its first ever tour to South Korea this year with the Soul of Korea tour.

Inside Travel Group also launched its Agent Insider Programme in which agent partners can earn one of ten places on tour through booking three individual small group tours.

“We truly believe that as tours go, these are the best on the market, and we are delighted that more people are discovering them and experiencing the uniqueness of Japan,” said Simon King, Inside Travel Group Co-Founder.

“People often say that they are ‘not tour people’ but customers often come back for more.”

https://insidetravelgroup.com/