Madonna Helps Sell Qld Holidays

Tourism and Events Queensland (TEQ) has just launched a new brand platform entitled ‘That Holiday Feeling’.

It reimagines Madonna’s classic pop anthem Holiday through the voice of Brisbane singer-songwriter Kita Alexander (pictured) and a visual display of the state’s most popular holiday backdrops.

Queensland Premier David Crisafulli said the vibrant new tourism identity would lay the foundation for his state’s long-term success.

“This is the start of something bigger for Queensland – a clear, confident statement about where our State is headed,” Premier Crisafulli said.

“That Holiday Feeling captures everything locals and visitors love about this State – the natural beauty, the energy of our cities, the warmth of our people and the unforgettable memories made here.”

Featuring multiple locations including the Whitsundays, Daintree, Gold Coast, Brisbane, Sunshine Coast, K’gari, Outback Queensland and the Great Barrier Reef, and designed to unify storytelling across Queensland’s 13 distinct tourism regions, the campaign showcases how Queensland reconnects travellers to their holiday selves, no matter what kind of experience they’re chasing.

“That Holiday Feeling is a powerful invitation to explore Queensland, now and into the future,” added the Premier.

“This is the first pillar of our 20-year tourism vision to ensure Queensland remains Australia’s most welcoming and rewarding destination well beyond 2032.”

www.queensland.com.