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Africa’s tourism industry is set to shine in Australia, with a dynamic roadshow Africa ShowcaseTM bringing the heart of the continent to local travel professionals. It’s more than an event—it’s a meeting with Africa.

Who Will You Meet?

The event showcases a diverse range of exhibitors:

  • National Tourism Boards
  • Game Reserves & Safari Lodges
  • Hotels and Resorts
  • Unique Experiences & Tourist Attractions
  • African Tour Operators and DMCs

Who’s Invited?
Wholesalers, independent Africa specialists and travel advisors are invited to join, whether you’re well-versed in selling Africa or looking to uncover new and unforgettable experiences for your clients.

What to Expect
The trade evening promises an exciting opportunity to connect directly with Africa’s best suppliers, who’ll share the latest updates and selling tips to help you create the perfect African adventure for your clients. Enjoy an evening of food, wine and networking with industry colleagues, all while soaking up the passion and magic of African travel.
The event features:

  • Exhibitor Introductions
  • Free-flow Meetings
  • Cocktail Networking

Win Amazing Prizes
Attendees will have the chance to win incredible travel prizes generously offered by exhibitors—experiences that will take you straight to the heart of Africa’s hospitality. And if you’re feeling creative, dress with a touch of Africa to compete for the Best-Dressed prize.

When & Where?

  • Perth:
  • Date: 22 July 2025
  • Time: 17:30 – 21:00
  • Duxton Hotel Perth
  • Sydney:
  • Date: 24 July 2025
  • Time: 17:30 – 21:00
  • Swissôtel Sydney
  • Brisbane:
  • Date: 28 July 2025
  • Time: 17:30 – 21:00
  • BlackBird Bar, Dining, Events
  • Melbourne:
  • Date: 30 July 2025
  • Time: 17:30 – 21:00
  • Crown Melbourne

Register Here