Reflections Holidays has welcomed four high-profile appointments to its board, strengthening its leadership team as it works towards ambitious growth targets and continued reinvestment in Crown land.
Tourism industry veteran Lyndel Gray – known for her roles as Chair of Destination Sydney Surrounds South, former CEO of the Caravan and Camping Industry Association, and former Tourism NSW Executive Director – is among the new appointees to the board.
Also joining are former NSW tourism minister Adam Marshall and former shadow minister for Crown Lands Mick Veitch. Reflections has also reappointed John King OAM, a long-serving tourism advocate and former Chair of Tourism Tasmania.
The four join Chair Julie Osborne and current board members Sally Barnes and Justin Hales on the now seven-member board.
Reflections Holidays is the largest adventure holiday park group in NSW and uniquely operates as a certified social enterprise. The organisation runs 41 holiday parks and cares for 47 Crown reserves across more than 10,000 hectares of coastal and inland New South Wales. All profits are reinvested into the parks and surrounding Crown land.
Reflections Chair Julie Osborne said the new appointments bring a valuable mix of tourism expertise and deep community ties across regional NSW. “Our board now has a wealth of experience that will ensure Crown land holiday parks continue to prosper and visitors can continue to enjoy nature-based holidays in some of the state’s most spectacular locations,” she said.
Reflections CEO Nick Baker praised the appointments as timely and strategic. “Lyndel is a tireless advocate for the tourism industry, and both Adam and Mick bring a strong understanding of regional tourism and economic development,” he said. “We’re also thrilled to have John continue in his role – his enthusiasm for our sector is unmatched.”
The new board composition aligns with Reflections' long-term strategy to grow revenue to $140 million by FY30, with every dollar of profit invested back into Crown land, infrastructure and local communities.
Board terms have been staggered for continuity, with Gray and Veitch appointed for five years, and King and Marshall for two and a half.
