Live now until August 10, the ‘Adventure Passes’ initiative will run across digital display, video, audio and social media channels, with an estimated reach of more than seven million Aussies.
Each touchpoint leads to www.vanuatu.travel/au/deals where travellers can discover a collection of exclusive offers.
An extension of the overarching brand platform ‘Answer the Call of Vanuatu’, the campaign aims to boost demand and drive bookings into late 2025 and beyond, reminding travellers that the destination is only three-hours from the east coast.
“Following the earthquake in December 2024 we need to re-ignite interest in Vanuatu and confidence for Australians to visit,” said Adela Issachar Aru, Vanuatu Tourism Office CEO.
“Vanuatu’s Adventure Passes campaign is a warm welkam, highlighting the countless adventures that can be had on our 83 islands, from snorkelling among our abundant marine life on Efate, spectacular nature on Espiritu Santo or a short flight and stay on Tanna, home to Mount Yasur, the world’s most accessible active volcano.
“This campaign highlights both the memorable experiences that Vanuatu offers and the rich kastom and culture that resonates deeply with those who visit our shores. We have so many flights to Vanuatu, now is the time to book and come and see us.”
‘Adventure Passes’ takes the universal image of a boarding pass, transforming it into a ticket to adventure on one of Vanuatu’s many islands.
