Helloworld Travel, VIVA Holidays and Outback Queensland Tourism Association (OQTA) have come together for an extensive campaign featuring a wide range of exclusive travel deals and experiences across the region.
Denise Brown, OQTA CEO, said the national campaign would elevate the visibility of Outback Queensland across national retail and media channels, while directly supporting bookings through both consumer and trade pathways.
“OQTA is thrilled to partner with Helloworld Travel and VIVA Holidays, making it easier than ever for agents and travellers to book and explore Outback Queensland,” she said.
“We know our region offers unforgettable experiences – and now, through compelling packages, strong price points and targeted promotions, we’re bringing those experiences to the forefront for more Australian holidaymakers.
“We’re proud to be working with Helloworld’s expert agent network to drive visitation and length of stay and build long-term awareness of Outback Queensland as a must-visit destination.”
The product offering is designed to showcase the best of Outback Queensland and VIVA Holidays is offering a range of exclusive deals including, Outback Summer Stay, Unleash Longreach, Best of Longreach Getaway and an Outback Self Drive – all with exclusive savings and bonus add-ons.
The campaign runs until July 17.
“We have a strong partnership with Outback Queensland, the region has so much to offer, and we are very pleased to be able to support this campaign and promote tourism back to the region,” said Melissa Warren, Group General Manager Marketing, Helloworld Travel.
https://vivaholidays.com.au/packages/uncover-outback-queensland
