Each pack includes a memory card matching game, a road trip scavenger hunt and the listen-along Backseat Brainiacs audio quiz read by The Wiggles.
The launch follows research revealing that during road trips, children now spend as much as 56% of their time on tablets and smartphones.
While screens can be a lifesaver on long drives, Backseat Brainiacs offers a refreshing, screen-free alternative that gets the whole family involved.
For a limited time, when booking a rental car with Thrifty, customers can grab The Wiggles activity pack for free.
“Long car rides with young children can be a challenge, so we wanted to bring a bit of Wiggles magic to help make them more fun,” said Simon Pryce, Red Wiggle.
“Backseat Brainiacs is all about sparking imaginations, sharing laughs and helping families enjoy the journey together. It invites families to play, think and connect during the drive.”
Backseat Brainiacs and the accompanying The Wiggles travel packs are available at participating Thrifty Car Rental locations across Australia.
Even non-Thrifty customers can head to thrifty.com.au/wiggles to download and print off the road trip scavenger hunt or access a link to the Backseat Brainiacs audio quiz.
