River of Rewards is a dynamic eight-month campaign that will culminate in a full-ship Mega Famil on the Danube River aboard the line’s brand-new AmaSofia (launching early 2026).
The campaign is open to all travel advisors in Australasia, with winning advisors able to bring a travel companion.
The famil sailing will take place from August 2-9, 2026, on the popular ‘Melodies of the Danube’ itinerary, from Budapest to Vilshofen.
Travel advisors can qualify by being a monthly top FIT or group booker or by engaging in monthly brand-aligned challenges that will award points.
“This is without a doubt the biggest trade incentive AmaWaterways has offered in Australia and New Zealand,” said Steve Richards, Managing Director AU/NZ.
“We’re so excited to be rewarding our advisor community in such a meaningful way, by inviting them to truly experience what makes AmaWaterways so special.
“The Mega Famil is not only a celebration of top performers, but a hands-on learning journey that we hope will inspire and empower our partners to grow their river cruise business. We’re with them every step of the way.”
Advisors are encouraged to register now via riverofrewards.com/register to take part in the first challenge: a 10-question quiz designed to test their knowledge of AmaWaterways and the Danube River.
Throughout the campaign, running from now until February 28, 2026, travel advisors can accumulate points by completing creative monthly challenges, undertaking AmaAcademy training and working with their Regional Sales Manager to promote AmaWaterways.
All winners will be treated to the full AmaWaterways experience onboard AmaSofia, including guided excursions, onboard dining and wine, wellness activities and exclusive education sessions hosted by guest speakers.
Register at riverofrewards.com/register.
