Running for four weeks, the national campaign will air across KIIS 1065 Sydney, KIIS 101.1 Melbourne, KIIS 97.3 Brisbane and Mix 102.3 Adelaide.
Listeners will need to call in and get on the air at various times across the day for a chance to win the trip to Los Angeles.
National KIIS Drive hosts, Will & Woody, will encourage listeners to play their own way across the Golden State.
From long walks on the Santa Monica Pier and family magic in Anaheim, to rooftop bars in West Hollywood and poolside moments in Palm Springs, the ‘Trip a Day to LA’ campaigns serves up aspirational travel experiences for KIIS listeners that reflect California’s diversity, abundance of experiences and free-spirited lifestyle.
“California’s diversity, abundance and playful lifestyle create something no other destination can match – it truly is the Ultimate Playground,” said Caroline Beteta, president & CEO of Visit California.
“It’s easy to experience the state’s star-studded appeal in the Los Angeles region, but we encourage Aussie travellers to look beyond the icons and uncover the full breadth and depth of California’s offerings.
“By tapping into the KIIS audience’s love of lifestyle and travel, listeners can escape to the Ultimate Playground themselves. Los Angeles is just the beginning; it’s the gateway to an entire state of playful possibility.”
The campaign also aligns with Visit California’s Ultimate Playground global brand platform and Playful Journeys Road trip campaign, which encourage travellers to chase their own form of play, whether it’s food, sport, music, wellness or wild landscapes.
Main pic courtesy Visit California
To learn more about the competition, click here
