Alex joined the Holland America Line and Seabourn team as Director of Sales in June 2024. In a short time, his exceptional leadership and a strong strategic vision has fostered and expanded key alliances across the trade.
In his new role, Alex will continue to build momentum for both brands, bringing a sharp focus to trade engagement, sales strategy and market development.
“Alex’s promotion is a testament to his results-driven approach, deep trade relationships and strategic mindset,” said Rob Coleman, Sr. Vice President – Sales.
“He has made an immediate impact since joining the team and I have no doubt he will continue to elevate our presence across the region.”
His promotion recognises both his significant impact in this role and his longstanding positive contribution to the broader Carnival Australia business.
“It’s a privilege to lead the sales efforts for two brands with exceptionally strong legacies, in Holland America Line and Seabourn, across Australia and New Zealand,” said Alex.
“I’m looking forward to continuing working closely with our valued trade partners to bring our unforgettable cruise experiences to these highly engaged markets.”
Since joining Carnival Australia in 2010, Alex has held a number of senior positions across National Accounts, Commercial Planning and Sales Operations.
His deep industry knowledge and collaborative leadership style continues to play a pivotal role in strengthening partnerships and driving growth for both brands in the Australia and New Zealand markets.
