Switzerland Tourism has launched an exciting new YouTube travel series called Ticket to Switzerland, designed especially for Indian audiences eager to explore the breathtaking landscapes and vibrant culture of the Swiss Alps.
The series features a lively group of well-known Indian content creators such as Archana Puran Singh and Parmeet Sethi with their sons, along with popular influencers Barkha Singh, Ashi Khanna, Shivesh Bhatia, Nagma Mirajkar and Awez Darbar.
Together, they embark on a thrilling journey filled with fun challenges, stunning scenery and authentic Swiss experiences.
Travelers follow these teams as they venture through iconic destinations like Zurich, Geneva, Interlaken, Laax, Engelberg, Mürren and Schilthorn, all connected seamlessly by the famed Swiss Travel System.
Each episode bursts with energy as the creators dive into adrenaline-pumping activities, savour mouthwatering Swiss cuisine and soak in panoramic views from trains and mountain peaks.
The mix of competition and genuine discovery keeps viewers engaged while showcasing Switzerland’s beauty in a fresh and relatable way.
Christian Schoch, Director of Switzerland Tourism in India, believes that YouTube is not just a platform for entertainment but a vital gateway for young Indian travellers to dream and plan their trips.
Meanwhile, Ritu Sharma, Deputy Director and Marketing Head for India, emphasises how this campaign celebrates the rich cultural ties between India and Switzerland, connecting the two countries through storytelling that feels both authentic and inviting.
With Ticket to Switzerland now available to stream for free, it’s the perfect way for travel enthusiasts to find inspiration, explore new places from home and maybe even start planning their own Swiss adventure.
