Launched on August 27, the Strategy aims to generate $91 billion in annual visitor expenditure, 40,400 new hotel rooms, 8.5 million new airline seats and an additional 150,000 jobs by 2035 for New South Wales.
“Achieving the bold and ambitious targets set by the NSW Visitor Economy Strategy 2035 will require collaborative action,” said Steve Kamper, NSW Minister for Lands and Property.
“The Strategy will unlock new opportunities for the people of NSW and cross-government and industry input will be key to its success.”
The state government has now taken another step toward achieving its VES goals by establishing three new advisory committees.
The Accommodation Advisory Committee will be chaired by Anna Guillan AM, who is Deputy Chair of the Destination NSW Board and an experienced and respected visitor economy business leader.
The Aviation Advisory Committee will be co-chaired by Destination NSW Board member Andrew McEvoy and Venues NSW CEO Kerrie Mather.
The Jobs Advisory Committee will be co-chaired by Destination NSW Board members Kirsten Andrews and Emma Hogan.
“The new advisory committees will provide guidance on implementing the Strategy’s goals, ensuring we are equipped to create new pathways for visitation and expenditure growth,” added Mr Kamper.
“The guidance of the advisory committees will ensure that NSW continues to be Australia’s leading visitor economy,” said Karen Jones, Destination NSW CEO.
