Leveraging its advanced AI-driven targeting, these ads aim to showcase the most relevant travel offers and options directly within users’ feeds.
The new Travel Ads offer travel brands an innovative way to promote hotels, flights, and destinations at scale through personalized, catalog-integrated creatives. Travel marketers simply upload their content, and TikTok’s system automatically matches and displays the most relevant offers to users based on their interests.
TikTok Travel Ads come in three formats: Single Video, Catalog Video, and Carousel featuring Single Video. Marketers can upload multiple variations of these ads, which are then dynamically shown to users aligned with their preferences using TikTok’s evolving AI tools.
One standout feature is the inclusion of pop-up cards that appear two seconds into the video, providing viewers with a quick, seamless way to tap through and book directly from the app.
TikTok highlights that this new format enhances the visual appeal and interactivity of travel ads, helping brands boost engagement and drive bookings.
With 84% of TikTok users watching travel content at least once a month, the platform offers a valuable opportunity for travel marketers to inspire and convert potential travellers.
To support advertisers, TikTok has also released a comprehensive 14-page guidebook detailing strategies and insights to maximize success with Travel Ads.
