This week’s campaign will focus on the growing travel opportunities offered by ocean cruising, highlighted in social media activity, digital advertising, outdoor billboards and other initiatives designed to direct consumers to book via their local CLIA travel consultant.
Joel Katz, CLIA Managing Director in Australasia, said demand for ocean cruising was at record levels globally, driven by new levels of investment and innovation among major cruise lines.
“The world’s shipyards are currently working on more than $100 billion worth of new ships, which is a sign of the enormous energy and innovation among cruise lines internationally,” said Mr Katz.
“We can expect to see around 80 new ships launched between now and the end of 2036 – equally split between small, medium and large.
“The fleet of the future is already in development and it will undoubtedly bring advances in every area of the cruise experience.”
This year’s Cruise Month campaign follows four weekly themes – ocean cruising (October 5-11), river cruising (October 12-18), expedition cruising (October 19-25) and luxury cruising (October 26 – November 1).
Under the banner #LoveCruise, activities will showcase the huge diversity of cruise lines and experiences available in each category and highlight the advantages of booking a cruise through a CLIA-certified travel agent.
Other highlights of Cruise Month will include special cruise editions in weekend travel sections, a bigger-than-ever webinar program for CLIA travel agents, new river and expedition cruise Spotlight Sessions to create new learning resources for agents and weekly Cruise Month specials emailed to CLIA travel agent members.
A Cruise Month toolkit is available to help CLIA members mount their own marketing initiatives, offering downloadable resources including logos, videos, social media tiles, digital banners, posters, customisable flyers, special offers and promotions, and other marketing assets.
The Cruise Month Toolkit is available via the CLIA Members Hub.
