As the third of Cruise Month’s weekly themes, expedition cruising will take the focus in CLIA’s social media activity, digital advertising, educational opportunities and other initiatives this week.
Joel Katz, CLIA Managing Director in Australasia, said expedition cruising had become one of the richest areas of opportunity in cruising, as specialist cruise lines deployed advanced purpose-built ships to explore remote regions.
“The number of people taking expedition cruises grew by 22% last year, reflecting a huge global interest in experiencing pristine destinations in the world’s most remote corners,” Mr Katz said.
“Over the course of this decade, the world’s expedition cruise fleet will have increased in capacity by 150%, which presents huge possibilities for travellers and travel agents alike.”
Under the banner #LoveCruise, this year’s Cruise Month activities will showcase the huge diversity of cruise lines and experiences available in each of four weekly themes – ocean cruising, river cruising, expedition cruising and luxury cruising.
Initiatives will highlight the advantages of booking a cruise through a cruise specialist travel agent and will encourage consumers to connect with a certified CLIA member.
Other highlights of Cruise Month will include special cruise editions in weekend travel sections, a bigger-than-ever webinar program for CLIA travel agents, new river and expedition cruise Spotlight Sessions to create new learning resources for agents and weekly Cruise Month specials emailed to CLIA travel agent members.
A Cruise Month toolkit is available to help CLIA members mount their own marketing initiatives, offering downloadable resources including logos, videos, social media tiles, digital banners, posters, customisable flyers, special offers and promotions, and other marketing assets.
The Cruise Month Toolkit is available via the CLIA Members Hub.
