Martin Randall Travel is expanding its presence Down Under with the appointment of Ascend Travel Group as its first travel trade representatives in Australia.
The UK’s leading cultural tour operator offers expert-led journeys for the intellectually and culturally curious, spanning art, architecture, music, archaeology and history.
“We’re delighted to partner with Ascend Travel Group to strengthen our connection with Australian travel agents and build on the growing demand for cultural travel,” said Kelly Ward, MRT’s Australian Country Manager.
“Co-founders Julie and Lynda, with their extensive connections, are the perfect bridge between our expertise and the agent community, giving agents access to something genuinely distinctive with comprehensive support.”
This is MRT’s first international trade-focused expansion since its founding in 1988.
“Australia has been one of our strongest international markets for more than 25 years, thanks to the wonderful depth of curiosity of Australian travellers,” added Kelly.
“They seek to uncover the stories that give places meaning and we’re passionate about creating those transformative experiences for them.”
Through the partnership, Ascend Travel Group will deliver local training, tailored sales support and marketing initiatives to help agents capture demand in the premium cultural travel segment – a category known for strong margins, high repeat booking rates and exceptional client satisfaction.
“We’re very proud to be partnering with Martin Randall Travel in Australia,” said Julie Primmer, Co-Director of Ascend Travel Group.
“Its commitment to cultural excellence and seamless delivery aligns perfectly with the discerning expectations of our agent partners and their clients.”
Martin Randall Travel are launching in Australia with preferred partnerships with CT Partners, Envoyage, Link Travel Group and Luxury Travel Collection (LTC).
“Our collaboration will ensure agents have the tools and expertise they need to present MRT’s unique cultural experiences effectively and confidently,” said Lynda Wallace, Co-Director of Ascend Travel Group.
Travel agents can contact Ascend Travel Group sales@ascendtravelgroup.com.au for training and marketing support, or Martin Randall Travel tradesupport@martinrandall.com for bookings and further product information.
Check out the upcoming webinar series taking place throughout October here: https://sway.cloud.microsoft/g8VebDKlTGOpm4Yi?ref=Link
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