Ms Theofanou brings a wealth of experience across global brands, purpose-led businesses and category disruptors. She has held senior marketing roles with Havaianas, Thankyou and Minor Figures.
She has also worked across FMCG, sport and creative industries, most recently consulting with Studio Dive, a creative studio known for its innovative experiential work.
“Alexa brings the perfect mix of global perspective, creative edge and purpose-driven experience to Intrepid,” said Yvette Thompson, ANZ General Manager.
“We were impressed not only by her track record of growing brands but also by her ability to connect with communities through bold, values-led marketing.
“She’s a fantastic addition to our ANZ leadership team as we continue to expand our brand and impact across the region.”
The new appointment follows Louise Laing’s recent promotion to Vice President of USA Marketing, part of a broader evolution of Intrepid’s global marketing leadership as the company accelerates towards its 2030 growth ambitions.
“I’m thrilled to be joining Intrepid at such an exciting time in its journey,” said Ms Theofanou.
“Intrepid is not only an iconic brand in adventure travel but also a true leader in using business as a force for good. I look forward to working with the team to share that story with more travellers across Australia and New Zealand.”
https://www.intrepidtravel.com/au
