Asia is firmly back on the radar for Australians, with Japan and South Korea leading a surge in demand driven by cultural curiosity, improved accessibility and a growing appetite for deeper, more meaningful travel experiences.
For travel advisors, this renewed interest presents a valuable opportunity to introduce clients to expertly curated touring options that go beyond the surface and deliver genuine insight into two of the region’s most captivating destinations.
The Globus family of brands is leaning into this momentum with a range of thoughtfully designed itineraries across Japan and South Korea, combining must-see highlights with immersive, locally led experiences.
With departures now available for 2026 and 2027, advisors have ample opportunity to secure bookings early and tap into strong forward demand, particularly as interest in Asia shows no sign of slowing.
SOUTH KOREA
A standout in the Globus portfolio is Discover South Korea, a small group journey with an average of just 18 guests.
This more intimate format allows guests to connect more closely with both the destination and their fellow travellers, while enjoying seamless logistics and insider access.
Highlights include exploring the dynamic capital Seoul, where futuristic architecture meets centuries-old palaces, as well as visiting the UNESCO-listed site of Gyeongju, often referred to as a museum without walls.
In Busan (pictured below), travellers experience vibrant coastal culture and enjoy Small Group Exclusive activities, including an immersive tea‑blending and tasting workshop and a private Korean cooking class with local rice‑wine tasting.
Importantly, Globus builds in meaningful local encounters that elevate the journey beyond sightseeing.
Guests can expect guided touring with expert Local Guides who provide context and storytelling that bring each destination to life, along with carefully selected inclusions that reflect authentic culture, cuisine and traditions.
This level of depth is increasingly important to travellers who want more than just a checklist of landmarks.
Why Not Extend?
For clients looking to expand their journey, extensions into Japan offer an added layer of discovery.
Options include combining Discover South Korea with Tokyo on a 13-day itinerary or choosing a broader 16-day Discover South Korea with Japan journey, which continues beyond Tokyo into Kyoto for a deeper cultural exploration.
These extensions are designed to flow naturally, allowing travellers to experience the distinct cultural identities of both countries in one cohesive and well-paced itinerary, without the stress of independent planning.
JAPAN
Japan continues to be a major drawcard and Globus’ Visions of Japan itinerary captures the essence of the destination.
Travellers can expect a rich mix of iconic sights and authentic encounters, from the neon energy of Tokyo to the timeless beauty of Kyoto, where temples, shrines and traditional geisha districts offer a window into the country’s heritage.
Scenic journeys, including rail travel, add to the experience, showcasing Japan’s landscapes in comfort and style.
For those seeking a more personalised experience, small group departures are also available on select Japan itineraries.
These departures appeal to clients who value a slower pace, more space and greater opportunities for interaction, both with their fellow travellers and with locals along the way.
An extension to Osaka further enhances the journey, offering a chance to explore one of Japan’s culinary capitals and delve deeper into regional culture.
Known for its vibrant street food scene and lively atmosphere, Osaka provides a fitting contrast to Kyoto’s more traditional feel, rounding out the experience with a modern and flavourful edge.
Special Offers
Beyond the itineraries themselves, Globus continues to support advisors with compelling offers designed to drive bookings. The following are available until April 14:
# Savings of up to $1,000 per couple on Globus tours, with the choice of a $500 per person air credit or a $250 per person tour discount.
# Savings of up to $500 per couple on 2026 worldwide Cosmos tours, with itineraries designed to deliver exceptional value from just $205 per person per day.
# Fly free offers and discounts of up to $5,200 per couple, or up to $10,600 per couple for those choosing to arrange their own flights, on select Avalon Waterways river cruises.
These offers provide a strong talking point for advisors, particularly when combined with the reassurance of travelling with an established operator known for quality, reliability and expert planning.
The Globus Difference
As Asia’s popularity grows, advisors should position guided touring as the best way to experience its rich, diverse destinations while offering a structured yet flexible, stress free way to explore.
Globus provides advisors with a clear, easy to sell product, with defined itineraries, inclusions and pricing suited to both first time and repeat travellers, plus SafetyNet Protection for added flexibility and peace of mind.
With more than 95 years of experience, Globus takes your clients beyond the guidebooks with insider access, exclusive moments and seamless service.
Enjoy front‑row seats to legendary landmarks, VIP entry where others wait in line, hand‑picked hotels in central locations, and expert Tour Directors who bring each destination to life
To explore the full line-up of Asia tours, visit the Globus website here and discover the range of options available for 2026 and 2027 departures.
* T&Cs apply. Offers end April 14, 2026. For sales and marketing tools, visit the Travel Agent Portal.
