(Above): Viking Mars in Turkey
This year marks the 26th anniversary of these awards in Australia, making it one of the oldest and most respected consumer awards initiatives in the local market, celebrating the brands Australians trust most.
“This recognition is a testament to the trust we’ve earned by consistently delivering culturally immersive river voyages that resonate with our guests,” said Michelle Black, Managing Director for Australia and New Zealand, Viking.
“This recognition as a ‘Trusted Brand’ in Australia underscores the strong connection we’ve built with our local community and the unwavering trust our guests place in us.”
Compiled by an independent survey of more than 4,000 Australians, the rewards represent a snapshot of the population, capturing their opinions on which brands of products and services are most important to them, making it the ‘people’s choice’ survey.
Since its launch in 1999, the Trusted Brands Survey has become an established source of consumer information and a strong indicator of product and service quality and reliability.
“With its extensive and fascinating range of destinations for The Thinking Person™, Viking has built a reputation over 28 years of sharing the world with its curious guests,” said Louise Waterson, Editor-in-Chief of Reader’s Digest magazine Asia Pacific
“This endorsement is proof that Viking’s efforts to ensure their guests have only the best choices in river journeys, visiting some of the world’s most culturally charming and captivating locations, have been well worth it.”
