Cosmos has unveiled a new brand campaign to reinforce its competitive offering in the value tour space.
The campaign reflects a back-to-basics approach, giving travellers clarity among the industry noise that the core of the Cosmos brand is to deliver great value experiences that deliver quality.
By emphasising straightforward, honest touring with no unnecessary ‘frills’ or ‘funny business’, Cosmos continues to position itself as a trusted and reliable choice for both consumers and advisors across the region.
Going live today, the campaign will run across online display, print, social and email, reaching audiences across Australasia.
Johanna Raeder, head of marketing, Asia Pacific, Globus family of brands, said the campaign launch delves directly into Cosmos at its core, a low-cost, but experience-rich package, underpinned by trustworthy deals for all types of travellers.
“Cosmos offers so much for travellers, its tours are at an attractive and competitive price point, yet delivers a low-effort, reliable and memorable trip for travellers,” said Ms Raeder.
“Too often, life gets in the way of ticking off the bucket-list. This campaign is here to remind travellers not to put dreams of exploring the world on hold because of a restricted budget or time constraints when it comes to planning.”
In celebration of the campaign launch, Cosmos is rewarding travellers with a discount of 10 per cent on every single Cosmos tour in 2026 and 2027. Offer runs from now until April 30.
“In an increasingly crowded market, we’re doubling down on our offering and communicating our commitment to providing our customers with a trusted, good-old-fashioned value-packed travel experience, not only costing less, but one that is flexible and hassle-free too.”
