The Walshe Group has been appointed as the public relations representative for Brand USA in Australasia.
The move reinforces Brand USA’s commitment to two of its most important international source markets.
Australia and New Zealand consistently rank among the top overseas contributors to U.S. visitation and play a critical role in driving tourism-related economic impact.
“We’re pleased to appoint The Walshe Group as our new public relations representative for Australia and New Zealand,” said Chris Heywood, Senior Vice President, Public Relations & Chief Communications Officer at Brand USA.
“Their deep expertise in destination storytelling and strong media relationships make them the ideal partner to help us elevate the USA’s presence in these vital markets.
“I’m looking forward to expanding our PR opportunities as we harness all of the mega-events and endless ‘demand generators’ that will inspire Australians and New Zealanders to choose the USA in the years ahead.”
Kristine George (left), who brings more than 30 years’ experience in tourism public relations, will lead the account as PR Account Director.
Working as an extension of the Brand USA team in market, The Walshe Group will deliver a strategic PR program focused on increasing awareness of the breadth and diversity of U.S. travel experiences.
This is designed to inspire visitation and strengthen Brand USA’s positioning as a leading global destination brand for Australasian travellers.
“As we celebrate 50 years in business in 2026, welcoming a client of Brand USA’s calibre to The Walshe Group’s portfolio is particularly meaningful for our team,” said Jacqui Walshe, CEO and Managing Director of The Walshe Group.
“As two of the most vital international markets for the United States, we look forward to working closely with Gate 7, Brand USA’s in market travel trade representative, to raise awareness of travel offerings in the U.S. to media and travel professionals in Australia and New Zealand through compelling storytelling surrounding key U.S. moments from Route 66’s Centennial, FIFA World Cup 2026 and America250.”
“I’m very proud to be taking on this high-profile role with Brand USA and bringing nearly 30 years of destination PR experience to one of the world’s most iconic travel brands,” added Ms George.
“As a dual Canadian-Australian citizen with deep ties to North America, I am uniquely positioned and excited about the opportunity to connect with my top tier media contacts to share compelling stories that inspire travel to the United States from Australia and New Zealand.”
