In partnership with VisitBritain, Infinity Holidays has launched a series of fully bookable self-drive itineraries designed to take Australian travellers well beyond the usual tourist trail.
The four curated routes showcase the best of regional Britain, from the dramatic landscapes of the Scottish Highlands to the medieval towns of Wales and the cultural heartlands of the Midlands.
North East England And Scottish Borders
This route takes in Manchester, York, Durham, Newcastle and Edinburgh, with highlights including Durham Cathedral, Hadrian’s Wall and Alnwick Castle.
The Midlands And Southern Wales
Travellers journey through Cardiff, the Brecon Beacons, Stratford-upon-Avon and the Peak District, with experiences ranging from Cardiff Castle to Shakespeare Country and Dark Sky Wales stargazing.
Scotland: Aberdeen, Angus, Dundee And Edinburgh
This itinerary explores royal palaces, whisky distilleries and the Cairngorms National Park, with stops at St Andrews, Dunnottar Castle and Glenfiddich Distillery.
North West England And Northern Wales
From the Lake District to Liverpool and Snowdonia, this route includes the Beatles Story Museum, Windermere Lake Cruises and the medieval castles of Conway and Harlech.
Ashleigh O’Reilly, Marketing Manager at Infinity Holidays, said the itineraries were designed to give agents the confidence to sell a side of Britain most travellers never see.
“By showcasing authentic regional experiences, we’re giving agents the tools to promote a side of Britain that goes beyond the usual tourist routes, full of culture, history and breathtaking scenery,” she said.
Infinity Holidays supports agents with marketing assets including detailed itineraries, social media tiles, flyers and webinars.
