The campaign, which runs until the end of September, is with Washington DC, Philadelphia and Boston.
The initiative is part of an overall destination marketing strategy which seeks to inspire, excite and educate Aussie travellers on the possible experiences that await them in these major USA destinations.
The campaign features high-impact advertising across trams, buses, billboards, rideshare “carvertising” and digital displays across Sydney and Melbourne major metropolitan areas.
“This campaign is all about being the flint to light the fire of interest with Aussie travellers, they can then head to their local Helloworld agent to find out more and start booking,” said Corey Marshall, Destination DC Australia and New Zealand Director.
“With a vibrant line-up of events on the horizon, including America’s 250th anniversary and FIFA World Cup 2026, there has never been a more exciting time to experience everything these destinations have to offer,” he said.
Washington, DC, Philadelphia and Boston are conveniently connected by train, plane and car, making it easy for visitors to experience all three cities in a single, seamless journey.
Representatives from Destination DC, Meet Boston and the Philadelphia Convention and Visitors Bureau visited Australia recently.
The officials attended events in Sydney and Brisbane to engage with travel trade and media, further strengthening ties with the Australian market.
“We’re thrilled to collaborate with such iconic destination partners on this campaign, and to put these colourful destinations right in front of potential visitors,” said Nick Sutherland.
“By showcasing the vibrancy of East Coast USA travel through bold, engaging creative across Australia, we’re inspiring travellers to explore these must-visit locations.”
www.helloworld.com.au/Partners/Partner/East-Coast-USA-
