Taking place in Riyadh from November 11-13, the event is bringing together the largest cross-sector of attendees covering all industries that benefit from the trillion dollar tourism sector.
From sports, entertainment, media, transport and aviation, representatives from government, business and non-profits will join Expedia, Google, Amadeus, Accor, Nikki Beach, Red Sea Global, Certares and the Public Investment Fund (PIF).
From headline panels and visionary keynotes to fireside chats and immersive sessions, TOURISE will spotlight the forces transforming global tourism.
“TOURISE is where the world’s most diverse and powerful voices unite – public and private sector leaders and innovators from across every industry touched by tourism’s economic force,” said His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE.
“This summit is a launchpad for ground breaking ideas and bold solutions that will drive our industry forward.
“With an extraordinary lineup of speakers, we’re set to spark conversations that will inspire action and shape a more inclusive, resilient and future-ready tourism ecosystem.”
One of the headline sessions will be a “fireside chat” featuring two of tourism’s global leaders, Gloria Guevara, Interim CEO WTTC, and Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism.
They will discuss the sector’s influence and the need for collaboration and shared ambition to enable the sector for decades to come.
