The shock announcement brings the curtain down on a decade of leading the marketing division of the tour and river cruise operator.
Fundell joined GFOB in 2015 as national marketing manager and his role was expanded to lead the marketing strategy across Asia Pacific in recent years.
During his tenure, Fundell was responsible for both consumer and trade marketing across Asia Pacific, directing a range of highly successful initiatives across advertising, partnerships, and earned media including the appointment of Avalon Waterways’ brand ambassador Melissa Doyle and subsequent campaigns.
He also led innovative marketing strategies to engage the trade, including the creation of an industry game show ‘Travel Champions’.
“Across the past ten years at GFOB we’ve launched many innovative campaigns, driving a lot of engagement and having a few laughs along the way which our trade partners love,” said Mr Fundell.
“I’ve had the privilege of working with some amazing people across the teams at GFOB here in ANZ and with our global colleagues. Together we’ve evolved the marketing set up to be data driven and agile, growing new distribution channels, improving brand awareness and growth.”
His last day with the company will be August 29.
“Chris has made a very significant contribution to Globus family of brands over the last 10 years,” said Chris Hall, GFOB Managing Director.
“In this role he strengthened GFOB’s brand awareness and responded nimbly in some of our industry’s most challenging times.
“He was integral to pivoting our product offering and marketing channels to drive revenue and accelerate growth through and out of COVID, contributing to the overall success of the Globus family of brands.”
