Course Set By New Cruise Partnership

The South Australian Tourism Commission (SATC) has joined CLIA as an Executive Partner in Australasia, bringing the state into CLIA’s wider community of cruise lines, travel agents, ports, destinations, tourism operators and industry suppliers.

The partnership follows the South Australian Government’s creation of a Cruise Attraction Working Group last year, which aims to grow cruise tourism in the state and expand the range of ships visiting Adelaide and surrounding destinations.

Joel Katz, CLIA Managing Director in Australasia, said the SATC partnership would raise the state’s profile within the cruise industry and among CLIA’s 6,000-strong travel agent membership across Australasia.

“South Australia has huge potential as a cruise destination and is home to some true gems along its vast unspoiled coasts,” Mr Katz said.

“The city of Adelaide has successfully developed into a key cruise gateway in Australia’s south and our partnership with the SATC will help raise awareness of what’s on offer to cruise visitors – not only in the capital but also surrounding regions and other ports.”

Zoe Bettison, South Australian Minister for Tourism, said the partnership was another demonstration of the State’s commitment to the cruise sector.

“Cruise is a multi-million-dollar tourism sector for South Australia, helping support many local businesses in our regional towns, while inspiring visitors to return for a longer stay,” Minister Bettison said.

“Partnering with CLIA is a key outcome of our recently established Cruise Attraction Working Group, as it further raises South Australia’s profile as a leading cruise destination of choice for both industry and passengers from around the world.”

www.southaustralia.com.

cruising.org.au