Entitled ‘San Francisco, Unscripted’, it features two Aussie storytellers, Lola Hubner and Matt Lambley.
The campaign is creator-owned and creator-curated, with experiences highlighted by the pair made instantly bookable through their BYRDLI Travel Clubs.
Each creator brings a distinct lens:
- Lola’s club celebrates design-forward, outdoorsy travel with boutique hotels and slow itineraries rooted in natural beauty.
- Matt’s club is cinematic and high-impact, spotlighting slick bars, big-sky visuals, luxury hotels, and adrenaline-charged adventures.
“San Francisco has always been a place of creativity, expression and the cutting edge and this campaign captures all of that,” said Radu Barbuceanu, Director, Global Tourism Development at the San Francisco Travel Association.
“By partnering with BYRDLI and giving creators full control over the story they tell, we’re inviting the world to see a side of San Francisco that’s real, layered, and deeply personal.”
BYRDLI is a next-gen platform where creators launch their own travel storefronts, sell curated trips and hotels, and earn from every booking they drive.
Followers can book the exact hotels and multi-day experiences the creators lived, turning scrolls into stays and content into commerce.
“It’s what we all want from travel: to do the things the people out there are actually doing,” said Vanessa Richards, Co-Founder of BYRDLI.
“San Francisco is full of incredible things to see and do, but you need to know where to go. That’s what makes BYRDLI so unique. The inspiration and the booking happen in the same place, from the same people who sparked the dream in the first place.”
To celebrate the campaign, BYRDLI will also host an invite only creator and industry event in November, bringing a taste of San Francisco to Sydney.
