Holland America Line is adding a touch of glamour to the high seas with the launch of Blend Bar, the world’s first lipstick blending bar at sea.
The new experience invites guests to design and take home their own bespoke lipstick or gloss, created in collaboration with an expert beauty consultant on board.
Located in the beauty section of the shipboard shops, Blend Bar offers more than 30 premium pigments, four finishes and more than 20 signature flavours.
Guests can mix and match shades to craft a custom colour, recreate a discontinued favourite or design the perfect tone to complement an outfit. The final product is poured into a lipstick mould or gloss tube, complete with a personalised name on the packaging and a formula card for future recreations.
Carole Biencourt, Holland America Line’s vice president of onboard revenue, said the initiative was designed to meet the growing demand for unique and meaningful holiday experiences.
“Today’s travellers are looking for more than just a vacation — they want exclusive experiences like Blend Bar that feel personal, immersive and memorable,” she said.
Each custom formula can be enhanced with shimmer, frost or iridescent effects and finished in butter, crème, matte or gloss. The lip products are vegan, cruelty free and formulated without parabens, sulfates, phthalates or GMOs. They are also enriched with antioxidants and SPF for daily sun protection.
The Blend Bar experience is priced at $US65 for a custom lipstick or liquid matte and $US60 for a lip gloss. It is currently available on Nieuw Statendam, Eurodam, Westerdam, Oosterdam, Zuiderdam, Volendam and Zaandam, with the remaining ships in the fleet to introduce the offering by mid-November.
Whether celebrating a milestone or simply indulging in a moment of self-expression, Blend Bar gives guests a chance to create a wearable souvenir of their cruise and a memory that lasts well beyond the voyage.
