Cruise Lines International Association (CLIA) is ready to launch its 2026 Cruise Month campaign, including its biggest-ever program of webinars for travel advisor members.
Almost 40 individual webinars will be offered throughout October, each aligned with Cruise Month’s four weekly themes – Ocean Cruising (October 4-10), River Cruising (October 11-17), Expedition Cruising (October 18-24) and Luxury Cruising (October 25-31).
The webinars are available exclusively to CLIA members and will be available online each Tuesday, Wednesday and Thursday, with choices available at 10am, 12pm, 2pm and 4pm (AEDT).
Each webinar will be presented by a different CLIA cruise line, giving insight into each brand’s latest initiatives including their newest ships, itineraries, sales tips and product knowledge.
Joel Katz, CLIA Managing Director in Australasia, said this year’s Cruise Month webinar series had been expanded from last year’s successful program.
“Our Cruise Month webinar program is designed to give travel agents the insight they need to engage their clients and inspire them to select their next cruise,” Mr Katz said.
“Cruise Month is an opportunity to create a buzz around cruising and the summer sailing season, so the webinar program is a great way to gain up-to-date product knowledge and inspiration to share with clients.”
Under the banner #LoveCruise, this year’s Cruise Month campaign will bring a fresh cycle of social media activity, digital advertising, education opportunities and other promotional initiatives designed to build excitement around cruising and direct consumers to their local CLIA travel consultant.
The full schedule of webinars and participating cruise lines is available via CLIA’s Cruise Month page and the CLIA Member Hub.
