More than 190 leading tourism operators have been inducted into a recognition program entitled The Dream Collective.
Now in its second year, the program is run by Tourism WA in partnership with Tourism Council WA.
It champions WA tourism operators and experiences that are committed to enhancing their business in the areas of customer service, accessibility, marketing and sustainability and are actively contributing to building a high-performing WA tourism sector.
Selected operators benefit from enhanced exposure, digital marketing, public relations support and access to industry development initiatives from Tourism WA, designed to elevate WA’s tourism offering on a global platform.
The 2025 cohort includes high-performing tourism businesses from across the state such as Cygnet Bay Pearl Farm in the Dampier Peninsula, Mandalay Holiday Resort in Busselton and Live Ningaloo in Exmouth.
In its inaugural year, The Dream Collective program promoted participating businesses to more than 2.3 million high-yield travellers worldwide and drove 42,000 visits to their business’ profiles from www.westernaustralia.com
More than 60 Dream Collective businesses were showcased in more than 250 famil tours to global travel agents, media and travel wholesalers, and digital collaborations with influencers featured The Dream Collective operators in more than 100 content pieces viewed by more than 350,000 people.
“The Dream Collective has provided incredible exposure and valuable support for WA operators, helping to build a high performing WA industry and grow local tourism businesses, while showcasing Western Australia’s world-class experiences and strengthening our position as a must-visit destination,” said Anneke Brown, Tourism WA Managing Director.
