Tourism businesses from across New South Wales have been honoured at the 2026 NSW Tourism Awards.
From the outback to the coast, the state’s leading tourism operators celebrated for commitment to exceptional visitor experiences and industry standards.
Hosted by NSW Tourism Association, Gold, Silver and Bronze honours were presented across 30 categories, with 73 winners named at the state’s annual tourism celebration at ICC Sydney.
The results reflect the diversity of NSW’s visitor economy, spanning attractions, accommodation, events, tours, food and beverage experiences and other services that contribute to the state’s appeal as a destination.
The NSW Tourism Awards form part of Australia’s longest-running tourism awards program, which has recognised excellence nationally for more than four decades.
Natalie Godward, NSW Tourism Association CEO, said winning was a significant achievement, reflecting the commitment and dedication of businesses across the state.
“There is so much more to running a successful tourism business than what people see when they visit,” she added.
“Behind every great experience are people who work incredibly hard, who care about what they do and who are constantly looking for ways to make their business better.
“These businesses have earned their place among the state’s leading tourism businesses through a rigorous assessment process. That is a significant achievement and one they should be immensely proud of.
“It’s been a challenging year for our industry however the passion and commitment across our operators hasn’t wavered. Seeing what the industry can achieve and the contribution they make to their communities, is incredible and something worth celebrating.”
Accessible tourism was a standout in 2026, with seven finalists in the Excellence in Accessible Tourism category, the highest number in recent years.
Ecotourism also attracted a strong field, reflecting growing interest in responsible travel and experiences that minimise environmental impact.
This year, the NSW Tourism Association expanded its entrant support program, with a quarter of entrants taking up the new personalised mentoring service and more than 50 per cent participating in entrant support webinars and regional programs.
The ‘Outstanding Contribution by an Individual’ award was presented to Steve Hinks, Director at Taronga Western Plains Zoo, acknowledging exceptional contribution to the NSW tourism industry.
Two businesses, Sierra Escape and Mt Hay Retreat, were inducted into the NSW Tourism Awards Hall of Fame, after securing Gold in their respective categories for three consecutive years, from 2024 to 2026. They join the three businesses inducted in 2025.
In addition to the category winners, three Tourism Stars were selected by the judging panel for outstanding potential and commitment, with Kestrel Nest EcoHut, Nundle Woollen Mill and Tarragon Lodge Holiday Park receiving the special recognition.
