The company has reached a Memorandum of Understanding (MoU) with Ho Chi Minh City Tourism Promotion Centre to support the city’s ambition to become a leading sustainable tourism hub in Southeast Asia.
The agreement marks a strategic investment in one of Asia’s fastest-growing tourism economies, reinforcing Intrepid’s long-standing commitment to Vietnam as a core market for both growth and innovation.
Under the MoU, Intrepid Vietnam will collaborate with the city to co-develop responsible tourism products and promote regional experiences beyond the urban centre.
The partnership comes as more than 420,000 Australian travelled to Vietnam in 2024 (ATIA), with Ho Chi Minh City remaining a key entry point.
Vietnam has also been one of Intrepid’s most popular destinations globally, welcoming more than 70,000 travellers from ANZ last year.
“Vietnam was the first destination where Intrepid established a destination management company, so signing this agreement in our 20th year operating in Vietnam is a significant milestone,” said Natalie Kidd, Intrepid Travel’s Managing Director of Asia.
“By combining our global expertise with local insights, we’re proud to support the city’s journey to becoming a greener, more inclusive destination.”
Intrepid will develop and promote eco-conscious itineraries, including national park tours, community-based experiences and nature-based adventures in regions such as Tay Ninh and Con Dao Island.
“Our local knowledge helps us design experiences that are both culturally respectful and commercially impactful,” said Hanh Nguyen, General Manager of Intrepid Vietnam.
“This partnership is a chance to showcase what responsible travel can look like when it’s grounded in local insight and we’re excited to work with Ho Chi Minh City Tourism Promotion Centre to welcome more travellers in a way that benefits people and planet.”
A joint campaign between Intrepid, Vietnam Airlines and the Ho Chi Minh City Department of Tourism is also planned for August and September to promote responsible travel and strengthen tourism ties with key markets including Australia.
In other news, Louise Laing, former General Manager of Marketing for ANZ, has been appointed as Vice President of USA Marketing for Intrepid.
Pictured: Intrepid co-founder Geoff Manchester
https://www.intrepidtravel.com/au
