The Trusted by Travellers campaign celebrates the trust customers place in Flight Centre as the one destination for all travel needs.
Flight Centre global head of marketing Megan Henderson said trust was the most powerful currency in travel.
“With more than 80,000 global Trustpilot reviews and a 4.5-star rating, we’re embracing what we believe is our greatest competitive advantage: trust,” she said.
“We’ve built campaigns around expertise and our iconic travel experts countless times but trust is the most powerful currency in travel and our customers have been telling us for years that they don’t just shop with us, they trust us.”
The Trusted by Travellers campaign marks a bold new chapter in the company’s brand evolution journey, following investment in global rights to a new theme song, brand font, redesigned stores and screens, and a meaningful new global tagline all within the last 12 months.
“We’ve been perfecting the art of retailing to keep our Product & Marketing flywheel turning but we’ve also recognised the need for a longtail global brand campaign that speaks to the heart of why people travel and why they choose Flight Centre.”
The campaign features five real customers from Australia, New Zealand, the UK, Canada and South Africa, each invited to experience a Flight Centre holiday and share their travel joy.
“We want to remind people that the joy of travel isn’t just worth the investment – it’s what makes life magical,” added Ms Henderson.
The Trusted by Travellers campaign will roll out across digital, social and retail channels globally.
https://www.flightcentre.com.au/
