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‘Emirates First’ was officially opened over the weekend in Terminal 3 at Dubai International (DXB).

The check-in area has been meticulously upgraded with an opulent and refined private seating area, offering an exclusive check in process.

“We invest heavily in upgrading our ground products, and Emirates First is one of the areas that will offer a unique and private environment to our First Class customers and Skywards Platinum members,” said Adel al Redha, Emirates’ Deputy President & Chief Operating Officer.

“We know our customers value privacy and convenience, and this will provide another level of hospitality to the check-in experience, as part of our efforts to continuously uplift the overall travel journey.”

With a neutral palette of warm earth tones subtly blended with accents of Emirates’ signature rich bronze and gold, Emirates First is both visually relaxing and luxurious to the eye, offering a serene escape from the hustle and bustle of the airport.

Grand columns flank the space and wooden floors are mixed with elegant marble flooring, while soft carpeting lies underfoot in the seating areas, and plush leather and soft fabric armchairs and sofas await.

Check in formalities can be performed on iPads while guests are seated. Customers can also utilise the counters to check in if preferred and drop baggage at marble and brass desks, where they are loaded onto dedicated first class baggage belts.

Customers can then breeze through security and Immigration and proceed to one of the three dedicated Emirates first class Lounges in Terminal 3 to enjoy chef-crafted à la carte meals, fine wines, spirits and Champagne, complimentary spa treatments, business centres and kids’ areas, and concierge duty free shopping.

“Now, our customers can enjoy a sleek transfer with our Chauffeur Drive Service, a swift check-in at the exclusive Emirates First, explore a world-class lounge before boarding, and relax into a multi award-winning inflight experience with Emirates,” added Mr al Redha.

www.emirates.com