The transformation marks a pivotal moment in the company’s evolution, focusing on a deeper, more emotional connection with its guests.
The new visual identity brings warmth, colour and energy to the brand, reflecting a more contemporary and inclusive spirit.
A refreshed tone of voice speaks directly to the traveller’s desire for freedom, spontaneity and connection, while messaging now centres around people-first storytelling, celebrating real moments, shared laughter and the joy of discovery.
At the heart of the refresh is the company’s new logo and slogan, ‘Travelmarvel, My Style’.
Rigorously tested and consistently loved by guests, the new platform resonates strongly, encapsulating premium travel that feels effortless, enriching and uniquely personal.
“We’re not just changing how we look, we’re building on more than 30 years of success,” said David Cox, Travelmarvel CEO.
“This investment in the Travelmarvel brand strengthens our position in the market and ensures we continue delivering premium travel that is thoughtfully curated, but always accessible.
“It’s a pivotal moment for Travelmarvel and one that will drive strong commercial outcomes as we cement the brand’s place as a leader in this category.”
The brand refresh also signals the company’s renewed commitment to innovation and expansion. Most recently, they announced a return to Egypt with the launch of a new river ship, Travelmarvel Sirius.
The new brand identity will be rolled out across all customer touchpoints, including its website, brochures, social media and onboard experiences.
Guests can expect a more intuitive booking journey, richer storytelling and a consistent sense of warmth and welcome, whether they’re exploring Europe’s rivers, Australia’s landscapes, or Egypt’s ancient wonders.
