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Tourism and Events Queensland (TEQ) is inviting tourism businesses to get behind its new brand platform, That Holiday Feeling, which celebrates the state’s relaxed spirit and iconic experiences.

Launched in April, the campaign is now rolling out domestically and internationally, targeting travellers seeking to switch off and embrace their ‘holiday self’ – something Queensland delivers like nowhere else in the country.

To support industry participation, TEQ has developed a comprehensive Industry Toolkit, offering a range of assets, messaging guides, and promotional materials to help tourism operators align their marketing with the state-wide campaign.

The campaign’s domestic activity is running until 30 June 2026 across Queensland, New South Wales and Victoria, with international marketing set to follow from June 2025.

Tourism businesses are encouraged to explore the toolkit and tap into this bold and joyful platform that aims to strengthen Queensland’s position as Australia’s leading holiday destination.