The Globus Family of Brands (GFOB) has a new leader at the helm in Australia and New Zealand, with Chris Hall stepping into the role of Managing Director—and he’s wasted no time laying out a vision for the next century of travel.
Speaking at the company’s recent All Stars event, Hall—just six weeks into the job—brought a mix of candour and clarity, announcing a strategic simplification of Globus’ tour offerings. “When I was looking at this company, I saw 12 different ways of touring,” he said. “We’ve now consolidated that into three: Classic Touring, Small Group Discoveries, and Independent Travel.”
The streamlining aims to make it easier for agents to sell and for customers to understand, while allowing the business to focus on what Hall calls its “hero destinations”—think Canada, Japan, Italy, Spain, Portugal, South America and Scandinavia.
With over 600 itineraries across the brands—Globus, Cosmos and Avalon Waterways—Hall acknowledges the breadth can be overwhelming. He’s introduced the “bullets and cannonballs” analogy to guide the strategy: experiment widely, then double down on what works.
Hall also hinted at expanded bundling opportunities—such as river cruising with land touring—and flagged that air-inclusive packages are in development for 2026.
Globus, now nearly 100 years old, was founded in 1928 in Lugano, Switzerland, and remains a family-run operation, with leadership into the third and fourth generations. Hall says that legacy brings a long-term view and authenticity that’s rare in today’s corporate travel landscape.
“We’ve got a great team, a loyal trade following, and a product that can deliver unforgettable experiences. But we need to make it simpler, sharper and more focused,” he said.
Hall also paid tribute to the support of the travel trade, emphasising, “We can’t do this without you. You’re essential to our success.”
Hall’s address was met with enthusiasm from agents and partners, many of whom have been instrumental in GFOB’s success across the region. The evening celebrated not just the finalists in the company’s All Stars incentive, but also a renewed focus on collaboration, clarity and growth.
